Every year, Loft Design creates or commissions artwork for skateboard deck. The team doesn't skate (anymore), but they have kept the tradition for over 10 years. The annual skateboard design project serves as a creative team-building exercise, with the added bonus of a new colorful wall decoration and fun gifts for clients and friends of Loft.
Project Manager
Illustrator
Jon Riehle
Concept Refinement
Rita Zhu
Concept Refinement
Maggie Snoke
Illustration Ideation
TJ Lippert
Illustration Ideation
Mandy Waryasz
Illustration Ideation
Saloni Bedi
Illustration Ideation

Recent skateboard designs have been based on a theme. 2024's theme was "emerging technologies". The team was encouraged to explore visuals related to algorithms and procedural design.



I refined the team's concepts into a handful of illustrations to be voted on by the public.





© Dan Grove + respective copyright holders