Loft Design

Skateboard Illustrations

Every year, Loft Design creates or commissions artwork for skateboard deck. The team doesn't skate (anymore), but they have kept the tradition for over 10 years. The annual skateboard design project serves as a creative team-building exercise, with the added bonus of a new colorful wall decoration and fun gifts for clients and friends of Loft.

Role

Project Manager
Illustrator

Collaborators

Jon Riehle

Concept Refinement

Rita Zhu

Concept Refinement

Maggie Snoke

Illustration Ideation

TJ Lippert

Illustration Ideation

Mandy Waryasz

Illustration Ideation

Saloni Bedi

Illustration Ideation

Skateboard Wall, c. 2020
Ideation

Recent skateboard designs have been based on a theme. 2024's theme was "emerging technologies". The team was encouraged to explore visuals related to algorithms and procedural design.

Final Illustrations

I refined the team's concepts into a handful of illustrations to be voted on by the public.

"Emerging Tech Explosion"
"Procedural Confetti"
"The Loft Algorithm"
"Digital Fingerprint"

© Dan Grove + respective copyright holders