Every year, Loft designs or commissions the design of a skateboard deck. The team doesn't skate (anymore), but we have kept the tradition for over 10 years. The annual skateboard design project serves as a creative team-building exercise, with the added bonus of a new colorful wall decoration and fun gifts for clients and friends of Loft.
Project Manager
Illustrator
Jon Riehle
Concept Refinement
Rita Zhu
Concept Refinement
Maggie Snoke
Illustration Ideation
TJ Lippert
Illustration Ideation
Mandy Waryasz
Illustration Ideation
Saloni Bedi
Illustration Ideation
In recent years, each skateboard design has been based on a theme. 2024's theme was "emerging technologies". The team was encouraged to explore visuals related to AI, algorithms, and generative design.
I refined the team's ideas into a handful of illustrated concepts, each with a unique take on the "emerging technologies" theme. We let our followers decide the final design via a Linkedin poll.
© Dan Grove + respective copyright holders