Sterling Microphones

Guitar Center approached Loft to design a new line of performance microphones for their in-house brand, Sterling Audio. This line of products played a key role in establishing a new confident and professional visual brand language for Sterling.

I was Loft's project manager and lead designer for this project, which included the responsibilities of managing and collaborating with a small team of designers, client communication, 2D and 3D ideation, prototyping and ergonomic testing, design for manufacture, and CMF specification documentation.

P20 — Vocal Mic
P10 — Instrument Mic

Photos courtesy of Guitar Center.

© Dan Grove or respective copyright holders