Guitar Center approached Loft to design a new line of performance microphones for their in-house brand, Sterling Audio. These products would play a key role in establishing a confident and professional new visual brand language for Sterling.

We aimed to create a strong, cohesive form language to be shared by the entire family of products. As a result, we developed several distinctive design details that Sterling could own, including shallow wraparound chamfers, conic-based curves and surfaces, and a satin black finish. This bold visual language allowed the Sterling performance microphones to stand out in a market segment where it is hard for consumers to meaningfully differentiate between competitive products.